Creating Content on Xiaohongshu

Understanding Xiaohongshu Content

Xiaohongshu content, known as "notes" (笔记), combines images/videos with text in a unique format that emphasizes authentic experiences and detailed reviews.

Types of Content

1. Product Reviews
   • Beauty products
   • Fashion items
   • Lifestyle goods
   • Food and beverages
2. Lifestyle Content
   • Travel experiences
   • Food recommendations
   • Fashion coordination
   • Home decoration
3. Tutorial Content
   • Makeup tutorials
   • Cooking recipes
   • DIY projects
   • Fitness routines

Creating Your First Post

1. Starting a New Post

• Tap the "+" button in the center of the bottom navigation
• Choose between photo or video post
• Select multiple images/video clips

2. Editing Your Content

• Photo editing features
  • Filters
  • Adjustments
  • Text overlay
  • Stickers
• Video editing features
  • Trimming
  • Music addition
  • Speed adjustment
  • Transitions

3. Writing Your Caption

• Title best practices
  • Keep it catchy but informative
  • Use relevant keywords
  • Add emojis for visibility
• Main text
  • Structure your content clearly
  • Use bullet points or numbers
  • Include detailed descriptions
  • Add relevant hashtags

Best Practices

1. Content Quality
   • Use high-quality images/videos
   • Maintain consistent style
   • Focus on authentic experiences
   • Provide valuable information
2. Engagement
   • Respond to comments
   • Engage with similar content
   • Build relationships with followers
   • Participate in trending topics
3. Hashtags and Keywords
   • Research relevant hashtags
   • Use location tags when applicable
   • Include both Chinese and English tags
   • Follow trending topics

Tips for Success

1. Post consistently
2. Find your niche
3. Study successful accounts
4. Engage with your audience
5. Stay authentic

Common Mistakes to Avoid

1. Over-promoting products
2. Using irrelevant hashtags
3. Copying other creators
4. Neglecting image quality
5. Ignoring community guidelines