Getting Started with Xiaohongshu

What is Xiaohongshu?

Xiaohongshu (小红书), also known as Little Red Book or RED, is one of China's most popular social media and e-commerce platforms. It combines social sharing, lifestyle content, and shopping features in a unique way that has captured the attention of millions of users.

Key Features

• Social sharing of lifestyle content
• Product reviews and recommendations
• E-commerce integration
• Community engagement
• Location-based content discovery

Getting Started

1. Downloading the App

• Download from App Store (iOS)
• Download from Google Play (Android)
• Note: You might need to change your app store region to China

2. Registration Process

1. Open the app
2. Choose registration method:
   • Phone number
   • Email
   • WeChat
3. Verify your identity
4. Set up your profile

3. Basic Navigation

• Home Feed
• Explore Page
• Shopping Section
• Personal Profile
• Messaging

Tips for New Users

1. Start by following some popular accounts
2. Explore content in your interests
3. Save posts you like to collections
4. Interact with the community through comments
5. Take time to set up your profile properly

Next Steps

After getting familiar with the basics, explore our other guides:

• Content Creation Guide
• Shopping Guide
• Community Guidelines
• Cultural Context